A man's personal male attendant, responsible for his clothes, appearance and manners.
A rack or stand to hang clothing. A box to store a man's wallet, watches and jewelry.
An online lifestyle publication focused on the latest and best in fashion, culture and gear for men.
Valet. is an independently-published lifestyle Web site delivering all the style and substance of a contemporary men's magazine without all those irritating subscription cards. Updated daily, we offer news on fashion, grooming and culture--in a mix of both aspirational and approachable price-points. Crafted especially for the 21st century gentleman, women can (and do) appreciate our charms too. Why? Service is the backbone of Valet. Each page is beautifully packaged with additional information, graphics and techniques. Consider us your concierge to a well-styled life.
October: The idea of a men's fashion blog is talked about over drinks.
November: The blog idea expands into a small style site featuring a "product of the day."
December: Plans change. Small site scrapped. A brainstorming session over dinner leads to a full-scale lifestyle site, complete with an encyclopedic sub-section of How-tos and Explainers.
January 16: The site, which is being developed for the modern gentleman, is aptly named Valet..
February 10: The Valet. offices are constructed and production schedules mapped out.
February 16: Design begins wireframing, while Editorial starts researching and gathering content.
March: With wireframes complete, design work begins on page comps for the look of the site.
April 5: Overall site design approved. The search for a logo starts while coding for the pages begins. Editorial content is now being written for the newly named "Handbook" section.
April 13: Logo designs are narrowed down to two. The final version is decided at 11:30 p.m. ET.
April 29: Splash page goes live at midnight. Press requests for interviews with subjects are sent out the following day.
May 3: Production of the site's pages begins.
June 20: The first round of features is completed for the launch.
June 29: Valet. goes live at 4:30 p.m. ET.