Maybe you don't need to exfoliate. Maybe your skin's clear and as soft as a baby's butt. But for most men, exfoliating is a quick and easy way to remove all those dead cells that build up on the skin's surface which can end up clogging pores and leaving your skin flaky, ruddy and itchy. And while it's not necessary (your body sheds skin cells naturally), exfoliating will make you look and feel better. Think of it like mopping your floor. You're removing all the grit and grime and leaving a clean surface. Your skin will be smoother, brighter and you'll be less likely to itch or break out. Two notes of caution: Don't do this everyday (twice a week should be fine) and don't scrub too hard—let the product do the work.