The Morning Report: 3/28/17

The Morning Report

Tuesday,
March 28, 2017

Edited by Ronald Miller of Valet.

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Lunchtime Long Read

Patagonia and The North Face: Saving the World

The retail giants aren't just competing in the outdoor gear market. They've been duking it out for years to sell the thrill of the wilderness to unassuming urbanites.

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If The North Face aims to appeal to the overachieving weekend warrior, Patagonia is for the slightly more mellow soul who wants to soak up the fresh air and enjoy the view as he ascends a craggy mountain."