The folks at Context combine well-made goods with knowledgeable, unpretentious customer service on the regular. Chalk it up to Midwestern kindness, or the owners' great taste and equally great style. Whether you're looking for quality socks or gloves for Dad, Danner boots or a sweater for your brother, or something to remind Grandpa of the good old days, they've got you covered.
Sam Parker and Ryan Huber want to make you look good. There's a reason their Madison-based shop has been able to fare so well—and it isn't solely due to the local community. Their online store has been satisfying Internet denimheads and fans of bleeding edge style for years. With an extensive knowledge of their wares and an in-house denim repair service, Context is a great place to buy clothes built to outlast you.