Streets of Georgetown
1254 Wisconsin Ave. NW, Washington, DC; 202.295.9098

Street Cred

Hart Schaffner Marx was founded in 1887 and Hickey Freeman, just twelve years later in 1899. But for such old school labels, their new retail concept is taking a modern approach to selling—combining all the brands under the HMX Group's umbrella under one roof. The shops are called "Streets," and serve as a laboratory of sorts for designer Joseph Abboud, the group's president and chief creative officer. He considers them a place to test new products and offer city-exclusive items. "Having overseen the design and creative for all of HMX Group the past three seasons," says Abboud. "We wanted to bring our heritage brands and our individual American voices under one roof."

This week, the Streets of Georgetown opened their doors in DC. And in the new year, Streets shops in New York, Chicago and Boston will follow. We recently stopped by the first shop, the Streets of Beverly Hills, and were impressed by the offerings—products for guys of all ages, including a sharp looking made-to-measure set up, ridiculously soft raw cashmere and of course, some incredibly well made suits, stitched by hand here in the US. Menswear nerds will definitely geek out over the furniture upholstered in the brands' suiting fabrics.

Streets of Beverly Hills
310 Beverly Dr., Beverly Hills, CA; 310.275.5013

But by far one of the best surprises came from Hickey Freeman's "Sterling Collection." For young guys that mourn the death of the short-lived hickey label, this line of trimmer, tailored suits and jackets have similar design details along with slimmer silhouettes, higher armholes and modern fabrics. You can check the line out online or stop into one of the stores. Chances are, they're coming to a town near you soon.

FYI

President Obama wore a Hart Schaffner Marx tuxedo for his inauguration.

Sterling Collection wool sport coat,
$795 by Hickey Freeman

 

Published on

November 18, 2011

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