Founded back in 2005 in Madison, Wisconsin, Context now has a reach far past its midwestern roots thanks to their reputation as a lifestyle emporium stocked with stylish gear produced with integrity (whether in an old school American factory or by a contemporary Japanese brand). The guys just launched a new site and e-commerce shop stocked with spring/summer staples and limited-edition collaborations, all beautifully photographed so you can see the details and textures of every piece. And as if that wasn't reason enough to check it out, we scored you an exclusive 15% off nearly everything in the shop (with code VALET). Herewith, a few items already in our cart.