If you're not familiar with COS—the minimally sleek European label known for its affordable but not disposable wares—don't worry. You will be soon. The brand has just made its US debut, much to the delight of industry insiders who've relied on the label's current-but-not-trendy staples to complement their wardrobes for years. You see, the only way to get it was to go to London or Paris and leave some room in your suitcase. But they've just unveiled a simple e-commerce website, and to sweeten the deal, they're offering new American shoppers 25% off their first order with the code HELLOAMERICA.