The Valentine's Day Gifts

They Really Want

Valentine's Day is upon us and if you're in a relationship, there's a certain expectation that attention must be paid. Your affection cannot, of course, be measured in dollars and cents. Then again, show up empty-handed and you might find yourself in the doghouse. But you don't have to go nuts on silly, frilly Cupid-themed crap—step away from the oversized drugstore teddy bear. You want to think outside the (heart shaped) box. Something that they'd actually like. Herewith, a range of options for every stage of a relationship.

For Her

A lingerie set from a new label specializing in sexy but comfortable underwear. They've even got a handy tool for helping you choose the perfect style and size.

$125, by Negative Underwear

Donna perfume, $95 by Valentino

Rose quartz teardrop necklace,
$44 / $37.98 by Julia Szendrei

Baies scented candle,
$60 by Diptyque

Our song personalized print,
$22 by Crossbow

Spa Treatment (book a couple's massage at a high-end hotel and make a day of it), from $85 at The Four Seasons


The tradition of giving chocolates on Valentine's Day can be traced to Richard Cadbury, of the English chocolate-making family, who created the first heart-shaped candy box in the late 1800s.

For Him

Automatic dive watch (with Horween leather strap), $500 / $314.98 by Seiko

A cologne sampler (with a certificate for a full bottle of their favorite fragrance), $55 by The Motley

Cotton utility joggers,
$85 by J.Crew

PEN-F 20 megapixel Micro Four Thirds camera, $1,199.99 by Olympus

Post-poo drops (one part gag gift, one part relationship saver), $29 by A.P.C. x Aesop

A latitude longitude keychain customized with the coordinates of a place with significance to both of you.

$19.50 by DIY Jewelry