Shoe Drop

Greats Just Made Their Flagship Sneaker Even Cooler

Shoe Drop

Greats Just Made Their Flagship Sneaker Even Cooler

Shoe Drop

Greats Just
Made Their Flagship Sneaker Even Cooler

Decades ago, gum-soled sneakers were pretty standard. But then they disappeared for a while, eventually returning on the feet of skaters. Which made sense. Those thick, natural rubber soles can take a beating and provide ample grip—for riding your board or simply running around town. Put simply, gum-soled kicks feel good on your feet. They're comfortable, supportive and functional. Just ask the guys from Greats.

They've just updated their flagship style, the Royale, with a gum sole. The brand's first limited release of 2017 has been dubbed the "gum pack" and comes in four colorways (black, navy, a natural taupe and a really cool dusty blush pink). Handcrafted in Italy, they've been reworked in a rugged yet soft nubuck leather, giving the Royale a more durable shell to get you through the winter. What's more, that darker contrasting sole gives the shoe an elevated, luxurious vibe. They're being released tomorrow at 3 pm ET, so think of it as treating yourself to your own Valentine. You deserve it.

$179, available Tuesday, February 14th at 3:00 pm ET at Greats