Shoe Drop
Greats Just Made Their Flagship Sneaker Even Cooler
![](http://valetmag.com/gr/daily/personal_shopper/shop_talk/021317/art-lead_small.jpg)
Shoe Drop
Greats Just Made Their Flagship Sneaker Even Cooler
Shoe Drop
Greats Just
Made Their Flagship Sneaker Even Cooler
Decades ago, gum-soled sneakers were pretty standard. But then they disappeared for a while, eventually returning on the feet of skaters. Which made sense. Those thick, natural rubber soles can take a beating and provide ample grip—for riding your board or simply running around town. Put simply, gum-soled kicks feel good on your feet. They're comfortable, supportive and functional. Just ask the guys from Greats.
![](http://valetmag.com/gr/daily/personal_shopper/shop_talk/021317/art-royale_gum_sole_sneaker.jpg)
![](http://valetmag.com/gr/daily/personal_shopper/shop_talk/021317/art-lead.jpg)
![](http://valetmag.com/gr/daily/personal_shopper/shop_talk/021317/art-secondary.jpg)
They've just updated their flagship style, the Royale, with a gum sole. The brand's first limited release of 2017 has been dubbed the "gum pack" and comes in four colorways (black, navy, a natural taupe and a really cool dusty blush pink). Handcrafted in Italy, they've been reworked in a rugged yet soft nubuck leather, giving the Royale a more durable shell to get you through the winter. What's more, that darker contrasting sole gives the shoe an elevated, luxurious vibe. They're being released tomorrow at 3 pm ET, so think of it as treating yourself to your own Valentine. You deserve it.
![](http://valetmag.com/gr/daily/personal_shopper/shop_talk/021317/art-secondary.jpg)
$179, available Tuesday, February 14th at 3:00 pm ET at Greats