For a while now we've been witnessing a surge in pink's popularity within menswear circles. This isn't for the preppy dudes who sport it with a dainty dash of irony on a boat or at the country club. No, the 2017 way to wear pink is all about cool, casual clothes you'd typically wear in white, grey or even black. In shades ranging from dusty and subtle to rich and bright, the key to pulling off these new pink pieces is balance. Control the boldness or the surface area of the color to limit its impact. It's a fool-proof style move that gives you air of in-the-know cool. And then there's the fact that the color actually makes you look tanner—a nice assist this time of year.

Shown left:
Heavy roll sleeve T-shirt, $28 by Urban Outfitters