Still Sleeping on Abercrombie? You're Missing Out.

Still Sleeping on Abercrombie?
You're Missing Out.

Still Sleeping on Abercrombie? You're Missing Out.

A little over a year and a half ago, we wrote about how Abercrombie & Fitch was pivoting away from the cologne-saturated shirtless dudes in flip-flops and more toward their history as one of America's great outdoor outfitters. It all rested on their new designer, Aaron Levine—one of American menswear's great talents who worked similar magic at Jack Spade and Club Monaco. But could he really take what many considered an outdated mall brand and turn it into a desirable label that men of all ages would want to wear? The proof was in the clothing and from the very beginning we were impressed. And it's only gotten stronger.

Still Sleeping on Abercrombie? You're Missing Out.

Wool twill made by the Nello Gorri mill in Italy

Italian wool blend topcoat, $300 / $200

Now we hear from stylists who regularly pull pieces from Abercrombie for their A-list clients. And David Coggins, the venerable menswear expert and New York Times best-selling author, just tweeted last week: "The Abercrombie chamois shirts and military shirt jackets are delightful ... and would cost about 10 times more if it was RRL." He later added that Levine is an "outerwear genius." We'd have to agree. These are strong pieces, crafted with integrity from quality fabrics and finishings. The styles feel relevant and modern but they're imbued with an authenticity from vintage pieces and archival designs. In short, it's a lot of stuff we want to wear. The bonus is that it's also easily accessible and reasonably priced too.

Abercrombie & Fitch Flannel Shirts

Double brushed flannel means it's extra soft inside and out

Flannel shirts, $58

Abercrombie & Fitch Bomber Sweater

Bomber sweater, $120 / $72

"We're simply focusing on fabric, wash, fit, beautiful color and easy pieces. When you do that and follow your gut, incredible things happen."

- Aaron Levine, Esquire