BASE is a lifestyle store in the sense that you go in and wish you could live there. Combining music, art, an in-house salon and multiple store events, creative director Steven Giles seeks to push the boundaries of the retail experience. The clothes are mostly activewear, but the store stays stocked with quality coffee table books, designer toys and luxe accessories like bracelets and necklaces by Luis Morais.
The staff's music knowledge is rumored to be pretty good. It couldn't hurt to ask for some new playlist recommendations.