You Deserve Better Underwear
The best boxer briefs to keep you cool, comfortable and dry all day.
Underwear that's better for you and for all mankind. Honestly.
You wear underwear everyday. It's the first thing we all put on when getting dressed but it's often one of the most overlooked parts of a man's wardrobe. Of course, who wants to drop a lot of money on something you wear under your clothes? But that doesn't mean we shouldn't strive for decent underwear. The key is finding pairs that are of the utmost quality without the hefty price tag. That was the goal of New York-based designer Van Nguyen, who recently launched Pomono Basics, a direct-to-consumer line of undergarments that are not only extremely comfortable and long-wearing, they're socially impactful too.
"I tried to think of all the qualities I wanted for this brand," says Nguyen. "Sure, having premium basics at better prices along with extraordinary service are qualities to be proud of, but I wanted Pomono to be a force for good too." And to that end, Pomono is launching as the first premium men's undergarment brand with a "buy one give one" model benefiting those in need. It turns out, underwear is the least donated—and thereby most requested—item at shelters, non-profits and charities. To help fulfill this overwhelming need, Pomono ensures for every pair of underwear sold, a pair is donated to someone in need.
While you can feel good about the charitable angle, don't sleep on the fact that these are really good boxer briefs too. All the details have been sweated—from the waistband and material to the fly opening—in order to ensure that these feel luxurious against the skin and look great as well. Pomono's goal is to make the buying process easy and efficient because, let's face it, buying underwear is a drag. And if it's such a chore to buy it for ourselves, who's gonna go and buy it for someone else? "Nobody ever thinks of that," says Nguyen. "But if you could just order it online and one goes to you and one goes to someone else ... then that saves you time, money and you're doing some good in the world."