If you're not vain enough to have Googled yourself lately, you may want to give it a try. Not for an ego boost, but rather to assess what comes up—and what you might get rid of in order to look your best for others. Consider it digital grooming. After all, you may not be searching online for your name but people like your dates, clients and future bosses probably are. These days, it's basically a guarantee that people have a perception of you before they even talk to you. Herewith, a few ways to clean up your "personal brand" online.