• The moniker comes from two Jack Kerouac characters: Warby Pepper and Zagg Parker.

Warby Parker 2.0

If you're not familiar with Warby Parker, the web's favorite eyewear brand, think of them as TOMS for your face. Started by four Wharton grads last year, the company offers affordable ($95 with prescription and shipping), stylish glasses with a generous twist: For each pair bought, they donate a pair to someone in need. Another aspect that separates them from their competitors? The ability to pick five frames to be sent to you to try on at home for free, with no obligation to buy. Their first collection of frames, fit for beat poets and businessmen alike, sold out of most styles fast. Their new collection offers 14 bolder, larger designs in both solid colors and retro gradients. They've also beefed up the construction with Teflon-coated screws and five-barrel hinges. With frames like the charmingly nerdy "Winston" and the timelessly minimal "Owen," it's easy to see why this is one eyewear maker worth keeping both eyes on.

- Jian DeLeon

$95, at Warby Parker

 
 
 
 
 

{02.18.11}

 

Warby
Parker 2.0

 
 
 
 
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