The PF stands for posture foundation, for the insole technology the company patented in 1933.

The latest shoe to get sneaker heads all tied up actually debuted 69 years ago. PF Flyers, the classic American shoe company, has gone back into the vault for a collection of archival reissues of their most iconic styles. The Sportshu, a minimalist canvas baseball hightop, was first released in 1940. This limited-edition, detailed duplicate was crafted in Japan from vintage-grade materials with the same sole, markings and logo as the original. It goes on sale tomorrow with a launch at Conveyer at Fred Segal in Santa Monica. Think of the free liquor as an economic stimulus package. Drink, then buy.

$140, at Conveyer, Fred Segal and PF Flyers

• PF Flyers was the first shoe company to collaborate with a pro athlete, Boston Celtics' Bob Cousy. Here's Cousy in a 1958 ad.