My Morning Routine

⇾ Jake Metzger, Grailed Co-Founder

Jake Metzger, Grailed Co-Founder

My Morning Routine

⇾ Jake Metzger,
Grailed Co-Founder

The fashion force mixes high and low
to get his day started.

Jake Metzger has taken an unconventional route to get to where he is today. Graduating from a small liberal arts school outside of Pennsylvania in 2009, Jake journeyed into corporate America with a stint at a political risk research and consulting firm. Ultimately uninspired, he eventually found his way as co-founder and Director of Marketing to Grailed, the premier menswear shopping site for the most coveted items on the market. His background quickly paid off, though, as Grailed has quickly evolved into a formidable force in both the fashion and tech arenas. So prevalent is the site that Jake and his co-founder Arun Gupta recently raised a $15 million seed round led by venture stalwarts Index Ventures.

It's not all fun and games, though. Leading one of the fastest growing fashion and e-commerce sites in the industry has its stresses as well. And to combat this intensity, Jake sticks to a schedule, a list of priorities and a structured routine. Get a peek at the morning rhythm that sets Jake up for the days and weeks ahead as he balances running a technology firm that also happens to be a cult menswear outlet.

John Metzger of Grailed on Instagram

Follow Jake on Instagram, @jacobometzger, to keep tabs on his ever-changing and always impressive sneaker collection.

The Series

Those moments between turning off the alarm and getting into our work routine can be the most defining 60 minutes of our day. Benjamin Franklin set a day's worth of plans by 5 am and Steve Jobs asked a simple question: "If today were the last day of my life, would I want to do what I am about to do today?" Our rituals are a reflection of us. So we've ventured out to discover how some of our most influential and fruitful peers get started.

Jake Metzger, Grailed Co-Founder

My Routine

Like everyone, I target a lot more sleep than I actually get.

I typically wake up around 7:30 am with a goal of seven to eight hours. It usually ends up being about six, though.

My mornings are fairly standard: wake up, contacts in, shower.

I do try to take some time and catch up with my fiancee, and play with our dog Atlas.

I'll read the news on either my computer or iPhone.

Reuters, New York Times, Business of Fashion are my favorites. And the Daily Mail is usually in there too as a guilty pleasure.

I'm trying to eat healthier when it comes to breakfast.

As I'm getting older, the classic eggs and bacon has given way to egg whites and avocado.

No coffee for me ...

I weened myself off caffeine a while ago. But I drink more LaCroix then I'm proud of, to be honest.

Advertisement

Setting my weekly priorities is, without a doubt, the most important part of my mornings.

I will typically make a list on Monday of the important things I need to cover for the week and reference the list in the mornings of the subsequent days of the week to check progress.

Music on the subway gets me in the right state of mind.

Usually classic rock or hip-hop.

I'm a big fan of Spotify and creating playlists.

I have some ridiculously long ones on there that I probably need to do a better job curating.

Advertisement

I keep a pretty simple grooming routine.

I stick to my tried-and-true favorites, a mix of high and low products. Brut deodorant and Eucerin lotion are always reliable. And for my scent, I go with Margiela Beach Walk.

Jake Metzger's favorite morning grooming products

Clockwise, from top left

Replica "beach walk" cologne,
$126 by Maison Margiela

2013SS leather jacket,
$900 by Rick Owens

Vegan Ramones sneakers,
$300 by Rick Owens

Premium shoe cleaning kit,
$16 by Jason Markk

Spotify,
available for iOS and Android

24-Hour deodorant stick,
$1.99 by Brut

Daily Hydration lotion,
$9.99 by Eucerin

Jake Metzger's favorite morning grooming products

Replica
"beach walk" cologne,
$126 by Maison Margiela

2013SS
leather jacket,
$900 by
Rick Owens

Vegan
Ramones
sneakers,
$300 by
Rick
Owens

Premium
shoe
cleaning
kit, $16
by Jason
Markk

Spotify,
available
for iOS
and
Android

24-Hour
deodorant stick,
$1.99 by Brut

Daily Hydration
lotion, $9.99
by Eucerin

Clockwise, from top left

Replica "beach walk" cologne, $126 by Maison Margiela

2013SS leather jacket, $900 by Rick Owens

Vegan Ramones sneakers, $300 by Rick Owens

Premium shoe cleaning kit, $16 by Jason Markk

Spotify, available for iOS and Android

24-Hour deodorant stick, $1.99 by Brut

Daily Hydration lotion, $9.99 by Eucerin

I'll base my daily outfits on what shoes I'd like to wear, then build upwards.

I'm lucky enough to have collected quite a bit of clothing so I have a lot of choices.

I'm a big fan of sneakers.

But I still enjoy beating them up and wearing them out, so I'm not overtly concerned with keeping them clean. I have a bunch of Rick Owens sneakers, which are pretty much meant to get cooked. There are a few especially rare pairs that I've received from friends and family that typically stay in their boxes. Jason Markk cleaning kits help with that.

I don't really stick to a uniform,

but I feel most comfortable in an outfit that's predominantly black and features, as mentioned many times here, Rick Owens.

More Morning Routines

The Valet. Email
The Valet. Email

Get Valet. in Your Inbox

Smart reads, expert tips, exclusive sale alerts and more. You won't be disappointed.

Get Valet.
in Your Inbox

Smart reads, expert tips, exclusive sale alerts
and more. You won't be disappointed.

Advertisement