Is it an indulgence? Yes. But does it improve your day? Immensely.
You upgrade your wardrobe, your skincare and your morning coffee—so why are you still brushing with the same basic toothpaste you've used since high school? It's one of the most important parts of your grooming routine, yet too often goes overlooked. The truth is, not all toothpastes are created equal. While drugstore brands do the job, they often come loaded with harsh ingredients, artificial flavors and generic formulas that don't exactly leave your mouth feeling fresh.
Premium toothpastes, on the other hand, are formulated with higher quality ingredients and crafted for a better experience. We're talking elevated flavors (think mint with a hint of citrus or botanical blends), cleaner formulas without unnecessary additives, and benefits that go beyond just cleaning—like remineralizing enamel support or sensitive gum care. It's a small upgrade that makes a big impact every single day. Don't think of it as an investment in just your smile—think of it as a small way you can jumpstart your day by treating yourself right.
This award-winning 5-in-1 toothpaste does it all. It's packed with enamel-strengthening fluoride and is vitamin enriched and naturally whitens teeth. It's ph-balanced formula has zinc citrate to fight bad breath all day, while vitamins A, E and aloe vera support healthy gums. Oh, and the icy mint flavor is refreshing in the morning.
Oral Wellness toothpaste, $9.99 / $6.47 by Twice
An organic gel formula that not only removes plaque and stains effectively but also ensures your mouth feels impeccably clean. There's peppermint and rosemary extract for freshness, chlorophyllin-copper for natural detoxification and it comes in a handsome recyclable aluminum tube to minimize environmental impact.
Organic fluoride-free gel toothpaste,
$12.99 by Plus Ultra
Want a toothpaste to help you wake up? These toothpaste tablets literally boost your mornings with a small dose of caffeine and vitamin B12, absorbed directly and efficiently as you brush. The smooth cinnamon mint chai flavor is nice, too.
Whitening nHa toothpaste tablets,
$24 by Duo
This Swedish brand is a one-to-watch within the dental sphere—founded on the idea that brushing your teeth should be a pleasurable act of self-care. The anti-inflammatory formula has fluoride and antioxidants to strengthen and protect teeth and gums while the flavors of juniper, bitter orange and peppermint is like giving your mouth a spa treatment.
Swiss whitening toothpaste,
$24 by Sehalatin
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Boka's popular toothpaste swaps out the fluoride since the ingredient can cause sensitivities for some. This remineralizing formula substitutes nano-hydroxyapatite (nHa) in place of fluoride. The chemical compound is actually the foundation of our teeth and bones, so it helps rebuild tooth structure while reducing sensitivity. That, and the natural peppermint oils provide a refreshing kick.
Nano Hydroxyapatite toothpaste,
$12.99 by Boka
You can't have a pretentious toothpaste list without the originator of the category, right? Marvis offers a range of flavors in their old-timey tubes, but our favorite was the cinnamon. The fluoride-free formula offers a tingling sensation and removes plaque and tartar for a sparkling white smile.
Cinnamon Mint toothpaste,
$11.22 by Marvis
Why Brush
Twice a Day?
Brushing in the morning helps to get rid of bad breath and remove bacteria that’s built up overnight, while brushing at night will remove food and germs that have accumulated during the day.
According to the National Institutes of Health, fluoride is one of the most abundant elements found in nature. It strengthens tooth enamel, making it more resistant to acid attacks from bacteria in the mouth, and can even help reverse early signs of decay. When you brush with fluoride toothpaste, the fluoride sticks to the tooth’s surface. Fluoride toothpaste also increases the amount of fluoride in saliva, which helps rebuild the outer enamel layer. While it can help minimize sensitivity, some people find fluoride actually increases sensitivity or results in fluorosis spots on teeth. There’s also concern from some about swallowing the fluoride found in drinking water. But it’s helpful to remember that fluoride is naturally present in much of the ground water around the world. It’s not something that is added or a pollutant.
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