Jack Daniel’s,
100 Years In the Making
This limited-edition whiskey is a celebration of the iconic Tennessee brand’s storied past
Due in large part to the ubiquity of Old No. 7, it's widely understood Jack Daniel's is the best-selling whiskey brand in the world. But according to Gear Patrol, the brand's massive popularity isn't seen in a positive light; “it's viewed as a label designed for affordability and easy-drinking above all else, including quality.”
There is, however, a new reason to reassess your perception of the whiskey. The Tennessee institution is releasing its first age-stated whiskey in a century with Jack Daniel's 10-Year-Old Tennessee Whiskey.
The whiskey is the classic Old No. 7 Tennessee Whiskey recipe, aged in American white oak barrels and bottled at 97 proof, a first for the distillery. It's going to arrive at stores in early September with a limited number of bottles available. Though, it will be an annual release with each year's release being slightly different.
“This product has been hand-crafted by our distillery team in Lynchburg over the last 10 summers all while keeping up with the growing demand for Jack Daniel's around the world,” master distiller Chris Fletcher told VinePair.
During prohibition, an exemption was made for whiskey prescribed by a doctor and sold through a pharmacy. During this time, the Walgreens pharmacy chain grew from 20 retail stores to almost 400.
So You’ve Got a Bottle of Whiskey ...
The whiskey landscape is a vast and constantly expanding universe. The same could be said for how we enjoy this fine spirit. You can sip it by itself’neat or on the rocks’but there is also a growing list of cocktails worth mixing up. Here’s how to use that quintessential spirit of fall.
