If you don't know AYR, ask a lady in your life. After eight years focused on selling classic womenswear, the brand has just expanded into menswear. Designed by J.Crew and Todd Snyder veteran Brice Pattison, the collection includes a solid lineup of wardrobe staples, from straight-leg jeans and a twill bomber, to cargo pants and a fresh take on a denim shirt. The washed cotton denim is light enough to layer but feels substantial enough to wear as a jacket. Swapping the usual chest pocket for a pair of oversized patch pockets gives it a unique look too.
$175 by AYR