I’m excited to introduce our latest newsletter, The Obtainer. As the name suggests, it's all about obtaining things. Of course, to us, the act of obtainment is about more than simply buying stuff. It's also about acquiring knowledge and confidence. After all, that's always been at the heart of what Valet. stands for—helping guys become the best versions of themselves.

Our mission has been to help you make the most of your life, through helpful service journalism, trusted recommendations and buying guides. Let's face it: What you buy says a lot about you. There's something hopeful about obtaining something. These items don't just fill our homes and closets. They can make you feel something, enrich your life and tell the world who you are.

We've never been about buying crap just to buy it. If you're a regular Valet. reader, then you no doubt already have discerning taste. And that doesn't always have to mean expensive. We've long been a champion for value—in all its forms. A luxury item that's long-lasting and useful can offer a great value to someone over its lifetime. And something inexpensive can bring you an immense amount of pleasure or purpose.

That's what we're going to be celebrating with The Obtainer. The brands you need to know and exceptional products (in a range of prices), along with inspiration, insider intel and the latest deals worth your time and money. Dropping into your inbox three times a week, it's written by Leon Hedgepeth, who's constantly informing me of the latest labels and greatest places to check out. I can think of no one better to help guide us.