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Look:
Inspired Ideas

All Plaidout just discovered Chicago boutique Penelope's look book from this past fall, but the breezy, laid back photos were too compelling not to share. "'I've never seen photos for a store that better demonstrate its aesthetic," he writes. "I love this store. It's well-curated. It feels hand-picked. And, the coolest thing, in a city where dressing well takes a back seat to eating well, rest assured, a five minute visit to Penelope's will bring even the least style-concerned up to speed."

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