Best Overall
Memory-foam pillows can be ideal for all types of sleepers, but most are too dense and tend to retain heat. This clever version is filled with a shredded, nontoxic memory foam that holds its loft while allowing air to circulate. Plus, you can remove or add filling at home to create your own perfect height. A bamboo-derived stay-cool fabric cover is also hypoallergenic and dust mite resistant, which is ideal for allergy sufferers or germaphobes who want the ultimate comfort.
Original Loft pillow,
$89 by Coop Home
The Down
Gold Standard
A classic goose down pillow still reigns supreme in terms of moldable comfort and a light, fluffy luxurious feel. However, some sleepers complain of insufficient support and excessive sinkage around the head and neck. Brooklinen's popular down pillow is a standout because it comes in three different constructions (plush, mid-plush and firm). Filled with ethically-sourced Canadian down, they're also a bargain at this price point.
Down pillow,
from $139 by Brooklinen
Best for Side Sleepers
Designed specifically for side and back sleepers, Parachute's medium-density down alternative pillow offers unparalleled support and retains its shape after you apply weight to it. That's all thanks to a 3.5 inch gusset designed to take the strain off your neck and shoulders while you rest. But the fluffy and 100% hypoallergenic down alternative fill keeps it from feeling too dense, which is often a problem with pillows made for side sleepers.
Down alternative side sleeper pillow,
$110 by Parachute