Since 2014, John Tarantino's self-described micro-brand Martenero, has been crafting buzzworthy watches from his studio in New York and selling them direct to customers online. The accessibly-priced mechanical watches have a classic style with easy readability that deftly toe the line between dressy and casual. The Marquis model, for example, has a monochromatic look that features an understated dial construction that's deceptively complex. The outer ring on the perimeter is made of a second layer of brass, which combined with the applied hourly indices, creates a strong layering effect on the dial.
$595 by Martenero
When Shinola launched back in 2013, their first order of business when they setup shop in General Motors' old Detroit headquarters was to develop the infrastructure to produce their marquee product: the Runwell watch. The handsomely rugged timepiece was (and still is) hand-assembled from nearly four-dozen Swiss made parts. They took 30,000 square feet of their new building and shaped it into a state-of-the-art factory. They then partnered with a well-known watch movement maker, Ronda AG, to train local craftspeople in the precise art of watch making. The Runwell continues to be a best-seller, but the brand has recently branched out into a sleek set of automatic dive watches.
The Lake Superior Monster Automatic,
$1,450 by Shinola